Logo Design in Surrey
A Logo That Does More Than Look Good
A logo is not where a brand starts. It’s where a brand arrives. Before we put pen to paper, we need to understand your business, your market, your competitors, and your audience. That research is what separates a logo that looks considered from one that just looks nice.
We’ve designed logos for businesses across Surrey and London for over 15 years, from early-stage start-ups building their identity from scratch to established organisations refining a mark that’s no longer working as hard as it should. Every logo we create is built to last and built to work. If you’re thinking about a wider project, our branding agency Surrey page covers the full scope of what we offer, including rebranding and brand audits.
How we approach logo design
1/ Research and positioning
We start with the brief, but we don’t stop there. Before any concept development, we map your competitive landscape, understand your audience, and define what your logo needs to communicate at a glance. A logo designed in context performs better than one designed in isolation.
Typical projects:
Competitor benchmarking / Audience analysis / Positioning workshops / Naming support / Sector research
2/ Concept development
We present considered logo concepts, not a volume of options. Each concept is grounded in the thinking from stage one and presented with rationale, showing how and why it works for your brief. We refine the chosen direction with precision until it’s right.
Typical projects:
Typical deliverables: Primary logo / Logo variations / Colour palette / Typography / Usage guidance
3/ Delivery and guidelines
A logo is only as good as its application. We deliver your final logo in every format you’ll need, with clear guidance on how to use it correctly across print, digital, and environmental contexts. Your team, your printer, and any future agency can use it confidently from day one.
Typical projects:
Full file pack (EPS, SVG, PNG, JPG) / Colour specifications (CMYK, RGB, HEX, Pantone) / Usage guidelines / Dark and light variants / Favicon version
Why businesses in Surrey choose PRE for logo design
Logo design is one of the most personal briefs a business can bring to an agency. It requires trust, clear communication, and a designer who listens before they draw. At PRE, you work directly with the design team throughout the process. No account managers, no handoffs. The people who take your brief are the people who design your logo.
Our portfolio includes logo work across a broad range of sectors: professional services, retail, hospitality, technology, education, and the third sector. You can see examples including Hetherley, Lights4fun, and McClay in our portfolio. Whatever your market, we bring the same rigour: grounded in research, refined through collaboration, and delivered with clarity.
Logo design questions we get asked
How much does a logo design cost?
Logo design costs vary depending on scope. A focused logo project for a start-up or small business sits at a different price point to a comprehensive identity project for a larger organisation needing multiple logo variants, a full colour system, and brand guidelines. We are transparent about pricing from the first conversation. Get in touch and we will give you a clear picture of what your project would involve and what it would cost.
How long does a logo design project take?
A focused logo design project typically takes four to six weeks from briefing to final files. Projects that include broader brand identity work, such as a colour palette, typography system, and brand guidelines, will take longer. We agree a timeline at the start of every project and communicate clearly if anything affects it.
How many logo concepts will we see?
We present a focused set of considered directions rather than a high volume of options. In our experience, presenting too many concepts creates confusion rather than clarity. Each concept we present is grounded in your brief and presented with the thinking behind it, so you can make an informed decision rather than an instinctive one.
Do you design logos for businesses outside Surrey?
Yes. Most of our clients are based in Surrey and London, but we work with businesses across the UK. The majority of a logo project happens remotely regardless of where a client is based, so geography has never been a barrier to a good working relationship.
Let's build something exceptional together
Looking for a bold, unforgettable brand that captures attention and builds trust? Whether you’re launching or rebranding, we can craft a unique visual identity that will connect with your audience. Get in touch.