The client

lights4fun are one of the UK’s largest online lights retailers providing quality lights at competitive prices. Offering exceptional service since 2003.

The brief

Impressed by our portfolio of small company branding projects, lights4fun approached us to develop their new identity. They needed a new logo and a friendly, approachable brand which would sit better with their fun and diverse range of products. Their old logo had no personality and didn’t express the fun nature of their company, team or offering.

Branding
Strategic Plan document

Impact Report
WordPress website

Our approach

We helped lights4fun develop their old, somewhat generic visual identity to be more professional and distinctive. The challenge was to do this whilst still maintaining their friendly and informal style – the signature of a family-established business that prides itself on personality and service. Once we’d designed the brand identity and logo we moved on to redesign the website and iconography. Working with e-commerce specialists Hot Mustard we revamped their website, transforming the overall design, user experience and purchasing journey.

The result

Following the rebrand and launch of the redesigned website lights4fun saw an uplift in overall sales, with higher conversion rates and reduced bounce rates across the site.

"Pre were simply awesome and we’re thrilled with our new logo and website branding. Not only did they deliver a cracking piece of work but they made it so easy for us to manage, even with the distance between Surrey and Yorkshire."

Head of Digital, lights4fun