Exhibition Design Surrey
Exhibition Design That Stops People in Their Tracks
We have designed exhibition stands and event materials for clients including Canon, the National Housing Federation, and The Communication Practice. Whether the brief is a 6m2 shell scheme or a large custom build, the principles are the same: clarity of message, strength of visual, and a coherent experience from first glance to conversation.
Good exhibition design starts well before the show. Understanding your audience, your goals for the event, and the competitive context in the hall shapes every design decision. We invest time in that understanding before we put pen to paper, which is why our stands perform rather than just look good.
How we approach exhibition design
1/ Brief, audience and space
We start by understanding the space, the audience, and what you need people to take away. What is the footfall like? How will visitors approach the stand? What is the one thing they should leave knowing? Answering those questions before the design begins means every element has a job to do.
Typical projects:
Event objectives review / Space plan and visitor flow / Competitor stand analysis / Brand and messaging alignment / Format and budget scoping
2/ Design and visualisation
We develop the stand concept: the visual identity of the space, the hierarchy of messaging, the use of graphics, lighting, and materials. We present photorealistic visualisations so you can see exactly how the stand will look before anything goes to print or build. We refine until it is right.
Typical deliverables:
Stand concept and visuals / Graphic layout and hierarchy / 3D visualisation / Supporting print materials / Digital screen content
3/ Artwork and production support
We prepare all artwork to the specifications of your stand builder or event contractor, managing the technical requirements so the finished stand matches the design. We can also design and produce all supporting printed materials, banners, and signage needed for the event.
Typical deliverables:
Print-ready stand graphics / Banner and signage artwork / Handout and leave-behind design / Digital display content / Contractor liaison
Why businesses choose PRE for exhibition design
Exhibition design is a discipline that combines spatial thinking, graphic design, and an understanding of live environments. We have been producing exhibition and event work for over 15 years, across trade shows, public events, charity fundraisers, and corporate conferences.
Our clients range from large organisations like Canon and the National Housing Federation to smaller businesses making their first appearance at a major trade show. Whatever the scale, we bring the same attention to how the space will actually be experienced.
If your exhibition project involves a wider brand refresh or new print materials, take a look at our graphic design services and branding services in Surrey.
Exhibition design questions we get asked
How much does exhibition design cost?
Exhibition design costs depend on the size and complexity of the stand and how much supporting material is needed. A shell scheme graphic package is a different investment to a full custom build with multiple display elements. We are clear about costs from the first conversation. Get in touch and we will talk through your brief and give you a realistic picture of what is involved.
How long does an exhibition design project take?
A well-scoped exhibition design project typically takes three to six weeks from briefing to print-ready artwork. If the brief includes custom structural elements or a large volume of supporting materials, allow more time. We will agree a production timeline at the start that works around your event date.
Can you design all the supporting materials as well as the stand?
Yes. We design and produce the full range of materials an exhibition presence needs: stand graphics, banners, pop-ups, handouts, brochures, and digital display content. Managing everything through one studio means the stand and its supporting materials are visually coherent, which makes a significant difference to how the overall presence lands.
Do you work with businesses outside Surrey?
Yes. Most of our clients are based in Surrey and London, but we work with businesses across the UK on exhibition and event projects. We liaise directly with stand builders and event contractors wherever they are based, and manage the artwork delivery process remotely.
Let's build something exceptional together
At an exhibition or event, you have seconds to make an impression before someone moves on. An effective stand is not just visually arresting: it is designed around how people move through a space, what draws them in, and what they should understand or feel by the time they leave. The design has to do that work without anyone from your team explaining it.