Our expertise in:
Branding
Your brand is not what you think it is. It's what your customers think it is.
We build successful brands
We help our clients to articulate their brand offering and share it with the world. We build brands that deeply connect with customers, employees and the general public to build confidence and recognition.
We appeal to people’s emotions through branding to give our clients a human side which their customers feel more connected to – meaning they remain loyal and tell others about their experience.
We create brands that people care about and that put our clients ahead of their competition.
Concepts & Exploration
We take a 'glass slipper' approach. If it's not the perfect fit then it's the wrong fit.
We create brands for our clients that are made to measure by working from an informed and robust starting point. We focus on a client’s market, target audience, positioning and objectives (either provided by the client or after research & positioning phases).
Typical projects:
Naming exercises / Design concepts / Logo designs / Key asset mockups / Colour palettes / Typography / Photography / Competitor benchmarking / Language and tone of voice / Presentations to internal teams
Brand building
We build. We strengthen. We refine.
We take painstaking care over building and developing the visual language of identities – creating brands that are as strong and effective as they can possibly be. We answer the question: How can our clients’ vision, values, positioning and offering be best articulated to the outside world?
Typical projects:
Brand development and refining / Stakeholder presentations / Creation of key in-house templates
Brand roll-out
Introducing brands to the world.
Working from established design styles and guidelines, we create the items that our clients need to communicate effectively to the outside world.
From stationery, internal templates and signage through to large external marketing campaigns, we ensure that everything produced is on brand, on message and on time.
Typical projects:
Stationery / Presentation and in-house templates / Corporate brochures / Signage / email signatures / uniforms / interior decoration / marketing materials
Consistency
Success through consistency.
We create templates and guideline documents that ensure our clients’ brands remain consistent and perfectly understood – both internally and to a wider global audience. Not only does it help to maintain a high level of quality control, it also makes internal teams more efficient by streamlining the creative process.
Typical projects:
Guidelines documents / Brand assets / Presentations / In-house templates