A long-standing client, Rowan came to us originally to help raise the profile and visual professionalism of their marketing materials. The private school sector is very competitive and Rowan’s excellent facilities and results were not being communicated well enough in their materials. They also needed to balance their long rich heritage alongside their forward-thinking and innovative approach to school life.
We started by reviewing their whole range of communication pieces, from events invites and brochures to the main prospectus design – working with a more traditional campaign approach with more focus on message and consistency. As well as overhauling the design of their marketing materials we ensured that the finish was second to none, adding foils and varnishes to add an extra flourish, so that Rowan’s materials really stand out.
The work we have done for Rowan on their communication pieces ensures that the exceptional level of excellence they provide to students is now always reflected in the way the school is presented to the outside world.