Building on our experience with other startup brand projects, Pre were asked by GoodManager to help create their new brand and identity. A startup themselves, they offer tailored workshops for line managers within smaller organisations. Attendees benefit from engaging and interactive workshops – rather than the usual boring ‘courses’ currently available. They needed a brand and materials to match their new stance.
Pre created a logo and identity that is fresh, engaging, non-threatening and different – all values that the new brand stands for. Once we’d finalised the startup’s branding, we moved on to their marketing and stationery as well as printed course materials. Finally, we designed and built their website which features a booking and payments system for their nationwide workshops. All items we created for GoodManager have the same consistent feel and clearly communicate their new approach to the industry.
It’s still very early days for GoodManager, but initial feedback for their first phase of workshop launches has been incredibly positive so far. With such a new stance, great resources and a strong brand behind them, we look forward to seeing what the future holds.