The client
Sir Allen McClay established the McClay Foundation in 2008 to advance the prevention, control and cure of disease. The Foundation supports research and innovation to ensure the latest advances in healthcare are available to all.
The brief
The McClay Foundation approached us to create a new brand and help improve their communications materials. They wanted a more modern and striking visual identity to reflect the cutting edge nature of their work.
Branding
Strategic Plan document
Impact Report
WordPress website
Our approach
Although Sir Allen died in 2010, the work of the Foundation is very much still driven by his beliefs and aspirations. With this in mind, we adapted his signature to create a bespoke logotype for the main charity logo. We were then able to build on this to create a wider toolkit of brand elements – before moving on to design physical items such as their 5 year strategy document.
The result
The identity we created fitted the brief perfectly and stands as a testament to Sir Allen’s work and legacy. The website and strategy document will enable the Foundation to communicate effectively and continue their work with a clear focus for years to come. We look forward to working with the Foundation more in the future and developing the brand across other items. Visit the McClay website here >
"We are delighted with the final version of the website and the feedback to date has been extremely positive from all stakeholders."
Global PR & Comms Manager, McClay
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