Whether it’s a flyer, a booklet, or a press ad, marketing materials are often the first place people experience your brand. They might seem small in size, but they have the power to make a big impression — when they’re done right.

At PRE, we design marketing materials for businesses in Surrey and across the UK that work hard: not just to look good, but to deliver results. Every element is there for a reason — to catch attention, communicate clearly, and encourage action.

Here’s what the best marketing materials all have in common.

1. A Clear Purpose from the Start

Before you even start designing, you need to know why you’re creating something.
Is the goal to promote a new product, drive sign-ups, or raise brand awareness? Each purpose demands a different approach — visually, verbally, and strategically.

We help clients define that intent early. When the message is clear, every design choice — from headline to colour — can support it.

2. Consistency Across Every Touchpoint

Strong brands feel unified wherever people encounter them. That consistency builds trust.
We make sure everything from tone of voice to typography aligns with your wider identity. A leaflet, social post, or banner ad should all feel like they belong to the same story.

This consistency isn’t just visual; it’s emotional. It tells your audience they can rely on you.

3. Design That Serves the Message

Good design isn’t decoration — it’s communication.
We often see marketing pieces that look great but don’t actually say anything meaningful.
At PRE, we reverse that process: we start with the message, then design around it to make sure it lands.

That might mean using hierarchy and white space to guide the reader, or bold imagery to stop them scrolling. Whatever it takes to make the message unmistakable.

4. Copy That Connects

The visuals might grab attention, but the words are what persuade.
We help refine copy so it speaks like a real person — clear, confident, and human.
Good writing should sound like a conversation, not a sales pitch.

The right words can make a call to action feel like an opportunity, not an instruction.

5. A Design That’s Built to Perform

Every project we take on — from marketing materials and brochures to event graphics and packaging — is designed to do a job. We measure success not by how it looks in a portfolio, but by the results it achieves for our clients.

It’s this mix of creativity and commercial thinking that keeps our work grounded — and keeps clients coming back.

Our Approach to Marketing Design

At PRE, our design is driven by how we want people to react and engage.
We enhance experiences by producing designs that are easier to understand, more enjoyable to use, and ultimately more compelling.

If you’re looking for a graphic design agency in Surrey that can help your brand communicate clearly and consistently across every touchpoint, we’d love to collaborate.

Get in touch