Back in May we announced that we had just launched the new website for Denbies Wine Estate. A few months down the line and we’re thrilled to see some really great results coming through. Visually the improvements are clear. There is a great new design with improved user journeys and responsive layouts, but these things are hard to measure. One thing that you can measure though is any increase in website traffic. Last month visits to the website were up a massive 20% on the previous year. And that seems to be a trend that doesn’t show many signs of slowing down. Other stats such as returning visitors and bounce rates are also going in their respective right directions.
The results have been a combination of a renewed strategy by Denbies internally along with advice and additional tools incorporated in the website by PRE. Long may it continue! You can be one of the new visitors yourself by visiting the Denbies website here >