Packaging is more than a protective layer — it’s a statement. It’s the first thing people see, touch, and judge before they ever experience what’s inside.

At PRE, we’ve designed packaging for everything from consumer goods to premium gifting. What we’ve learned is simple: great packaging design does more than catch the eye — it connects.

Here’s how we make sure it does exactly that.

1. Know What You Want People to Feel

Good packaging isn’t just seen — it’s felt.
Before we start designing, we think about what emotion the product should create: excitement, calm, trust, or indulgence. That emotion drives every choice — from materials and colours to typography and texture.

When people pick up your product, they should immediately sense what your brand stands for.

2. Make the Message Instantly Clear

Shelf appeal isn’t just about beauty; it’s about clarity.
In a crowded space, your packaging has seconds to communicate what it is and why it matters.
We prioritise hierarchy, simplicity, and messaging that speaks at a glance.

When customers don’t have to search for information, your design has already done its job.

3. Balance Creativity with Functionality

Beautiful design doesn’t work if it’s hard to use.
We create packaging that looks striking and performs perfectly — whether that means designing for practical storage, ease of unboxing, or consistent print production.

It’s that balance of creativity and real-world usability that gives packaging longevity.

4. Reflect the Brand, Not Just the Product

Your packaging should feel like an extension of your identity — not a standalone piece.
We ensure every box, wrap or label speaks your brand language: colour, tone, and typography that build a coherent experience from shelf to website.

The goal is to make every touchpoint — online and off — feel unmistakably yours.

5. Design for Impact and Connection

When design connects emotionally, it becomes more than packaging — it becomes part of the product story.
We love creating work that makes people stop, pick something up, and feel a spark of recognition. That’s when design stops being decoration and starts becoming memory.

Our Approach to Packaging Design

At PRE, we combine creative design thinking with a strong understanding of how customers interact with products in the real world.
We’ve helped brands create packaging that informs, inspires and builds loyalty — designs that elevate perception, drive sales, and communicate quality.

If you’re looking for a packaging design agency in Surrey that brings strategy, creativity, and craft together, we’d love to collaborate.

Get in touch