Over 50% of sight conditions can be avoided with early detection and treatment. Something that SeeAbility (formerly The Royal School for the Blind, established 200 years ago) have been working to raise awareness of. Added to the obvious lifestyle and health issues, £1.5 billion each year is also incurred by British businesses through absenteeism and reduced productivity.
SPECtacular FRIDAY is a new corporate initiative to promote the health benefits of regular sight tests to employees. PRE worked with SeeAbility to create the campaign logos and supporting materials to help companies raise awareness and funds. Items included a fundraising pack design, downloadable and printable glasses and online items. You can see the information pack here which will give you an overview of the campaign and the materials we produced.