When Canon hosted their annual Partner Conference at The View at The Royal College of Surgeons in London, we were proud to be part of the team that brought it to life.

At Design by Pre, we believe that great events start with great design. From the first visual cue to the final takeaway, design sets the tone for everything that follows. So when Canon asked us to create the visual identity for this year’s conference, we knew it was an opportunity to do something special — something that not only looked the part but truly felt like Canon.

A Space, Reimagined

The venue — a striking mix of historic architecture and modern refinement — offered a strong visual backdrop. Our challenge was to complement it with design that was clear, cohesive, and unmistakably Canon.

We developed a bold, flexible visual system for the event:
• Stage graphics and screen content
• Cohesive event branding across every touchpoint — from stage design to printed materials
• Print materials and branded collateral
• Visual assets to support keynote content

Every element was designed to align with Canon’s identity while amplifying the energy and message of the day — forward-thinking, innovative, and collaborative.

More Than Looks

This wasn’t just about visuals. It was about creating an environment where Canon’s partners felt confident, welcomed, and inspired. Strategic design plays a subtle but powerful role in how people feel at an event — and we paid close attention to every detail to make sure the experience flowed seamlessly.

From directional signage that guided guests through the venue to branded visuals that created moments of pause and engagement, we ensured every touchpoint worked together to support Canon’s goals.

A Collaborative Approach

Working with Canon is always a collaborative process — one where ideas flow freely and creative thinking is valued. This project was no different. With clear communication and a shared vision, we were able to move quickly from concept to delivery, ensuring every detail was in place ahead of the big day.

Final Thoughts

The Canon UK&I Partner Conference was a celebration of partnership, innovation, and shared success — and we’re proud that our design helped elevate that message.

A big thank you to the Canon team for the trust and creative freedom. We look forward to many more opportunities to design experiences that matter.

Want to know how thoughtful design can shape your next event or campaign? Get in touch with us here.