With influential speakers, engaging seminars and networking opportunities, the National Housing Federation’s events have a great reputation within the industry. However because their events are often very focussed, they run a series of different events throughout the year. With competition for delegates stronger than ever, NHF needed to better communicate the full breadth and diversity of their individual events. As well as making each of their events stand out more, they also needed to find a way to help cross-sell between them.
Pre worked with NHF to create a suite of logos and brand assets to run across each of their events. We built on the heritage and recognition that NHF already enjoys by keeping to their existing brand elements such as typefaces and colour palettes. We then expanded these in order to create individual identities that were unique to each event. The new logos and identities provide a balance that allows diversity, expression and differentiation – while still maintaining a consistency that identifies them as NHF events.
Since creating the new logos, we have rolled out items ranging from promotional flyers and press ads to conference guides. The new logos and materials now clearly differentiate each of the events, yet also bring them together as a cohesive set. This will not only increase brand awareness and recognition for NHF, it will also encourage existing visitors of one event to attend others that they might not have previously considered.
We really enjoyed working with Pre on the branding for our finance events. The quality of their work is fantastic and working with them is so easy. We look forward to the next project that we work with them on!
Marketing Officer, National Housing Federation