Novo Nordisk
The client
Novo Nordisk is a global healthcare company, founded in Denmark in 1923 and best known for its work in diabetes and obesity care. Its UK affiliate organises hundreds of meetings, congresses and events every year.
The brief
We have worked with teams across Novo Nordisk UK on internal communications. The biggest project was the launch of MEET, a new events management system for the UK affiliate’s meetings and congresses.
The Events Operations and Sourcing team needed to explain to people across the business what MEET was, why it mattered and when it was coming, all within Novo Nordisk’s visual identity.
- Launch campaign
- Infographics
- Presentation design
- Posters & print
- Logo adaptation
- Digital & social assets
Our approach
Working from Novo Nordisk’s brand guidelines and its own library of icons, we built a visual language for MEET around a single flowing line that links each feature of the system, guiding the reader from one benefit to the next. We also adapted the MEET logo, giving the lockup more breathing space and creating a set of circular icon versions in the brand colours.
One set of content was then adapted for everywhere people would see it: A3 posters, A5 desk drops, digital screens around the office, PowerPoint slides for team briefings and a long-form infographic to share online.
The result
The campaign gave the Events Operations and Sourcing team one clear story about MEET, told the same way on every poster, screen and slide ahead of its UK launch. A complex system became something people could understand at a glance.
Alongside MEET we designed smaller pieces for other teams: artwork for the Tea with the LT leadership podcast, a personal timeline template and items for an HR event.
