The client

CaSE Insurance specialise in low cost insurance for charities, social enterprises and other not-for-profits. It was founded and is part-owned by a leading UK charity. Founded nearly 10 years ago, Pre worked with CaSE from the very start.

The brief

Pre initially won a pitch to create the identity and logo for CaSE Insurance. As a specialist insurer, CaSE wanted an identity that was distinctive and would stand out from the usual look and feel of standard insurance companies. Once created, the brand needed to work on a range of printed and marketing materials such as brochures, leaflets, reports, event stands and marketing promotions.


Online assets
Internal templates
Events stands

Our approach

From the beginning it was clear that the specialist service that CaSE were bringing to the industry required a fresh approach to traditional design solutions. Insurance isn’t always an exciting process, but that doesn’t mean it needs to be visually boring or always include dull office photography. We worked hard to ensure the visual side of CaSE was as different as their offering.

The result

Since they started, CaSE Insurance have quickly become a leader in their sector, something we’re very proud to have been involved in helping them achieve through their communications. Recently they were acquired by a larger organisation and continue to grow and thrive.

"Pre created an identity that even draws compliments from our competitors! They always respond to the challenges we throw at them and have played an important part in our development."

Marketing Manager, CaSE Insurance

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