Denbies, situated in Dorking Surrey, is the largest vineyard in England, representing over 10% of the plantings in the whole of the UK.
CategoryPrint, Web / Digital
About This Project
pre have worked with Denbies for a few years now on projects ranging from promotional items, flyer designs, wedding brochures and their website. pre were originally brought in to work on a few pieces of press advertising, but we soon suggested that potentially a new strategy was required that we could help with to ensure there was a more cohesive yet diverse set of materials at their disposal.
The challenge for Denbies was two-fold. Firstly, although they produce wine, there were many assets to the estate itself such as the acres of beautiful country setting, their cellar tours and the wedding and conference facilities which needed to be promoted as well as the wine itself. Secondly was the wide-range of ages and backgrounds they were trying to attract. There were mature wine enthusiasts, younger wedding venue hunters, business event organisers and families for their outdoor and fun day activities.
We worked to design a set of materials that have a consistent feel of heritage to them and reflect their long history – but also contain the flexibility to make items markedly different for the different audiences. It’s not often we work with a client to develop inconsistencies within their brand, but for Denbies it was the right approach. We also built their Content-Managed website and worked with a SEO partner which has seen booking and visits rise significantly.
In 2017 the website won a Gold Award in the Surrey Digital Awards which we’re incredibly proud of.
< BACK TO PORTFOLIO