E-commerce Website Design Surrey
E-commerce Websites That Convert
At PRE, we design and build e-commerce websites for businesses in Surrey and London that need to sell online with confidence. We combine strong visual design with clear user journeys and reliable build quality – so your store looks the part and converts browsers into buyers.
A successful e-commerce website is not just a product catalogue. It is a selling environment, and every decision, from navigation to checkout, affects whether a customer completes a purchase. We approach every project with that in mind from the start.
How we approach e-commerce website design
1/ Strategy and planning
We review your products, your audience, and your competitors. We map the customer journey from landing page to checkout, agree the platform and feature set, and define what the site needs to do commercially. A clear strategy at the start saves significant time and money later.
We design every e-commerce site from scratch to match your brand and your customers’ expectations. Product pages, category structure, basket, and checkout are all designed with conversion in mind – not just aesthetics.
2/ Design and build
We build on WooCommerce for most projects, giving you a powerful, flexible store that is straightforward to manage. We set up payment gateways, shipping rules, and product variants, and we make sure the site performs well on mobile, where most e-commerce browsing happens.
Before launch, we test every part of the purchase journey across devices and browsers. We make sure the checkout works, the stock management is set up correctly, and the site is ready to handle real orders from day one.
3/ Launch and optimisation
After launch, we stay available for questions and fine-tuning. If you need ongoing support like adding products, running promotions, or making design changes, we are easy to work with and responsive when you need us.
We are a design studio, not a platform specialist. That means your e-commerce site is built on the same design standards we apply to branding and print — with the commercial thinking that selling online requires.
Why businesses choose PRE for e-commerce design
We have built e-commerce sites for product businesses ranging from independent retailers to established brands. We understand how to present products clearly, build trust with customers, and make the buying process as simple as possible. Our work sits alongside our branding, packaging design, and WordPress website design services – so if your project needs more than a new store, we can handle all of it.
E-commerce website design questions we get asked
How much does an e-commerce website cost?
E-commerce website costs depend on the number of products, the complexity of the design, and the functionality required (payment gateways, shipping rules, subscription billing and so on). A straightforward WooCommerce store is a different investment to a site with custom integrations or a large product catalogue. We are transparent about costs from the first conversation and will give you a clear picture of what your project involves.
Which platform do you build on?
We build most e-commerce projects on WooCommerce, which runs within WordPress. It is powerful, flexible, and straightforward to manage once live. For certain projects – particularly larger catalogues or more complex fulfilment requirements – we may recommend an alternative platform. We will always recommend what is right for your business, not what is easiest for us to build.
Can you migrate my existing store to a new site?
Yes. If you have an existing e-commerce site, we can migrate your products, customer data, and order history to the new platform. We plan migrations carefully to minimise disruption and make sure nothing is lost in the process.
Do you work with businesses outside Surrey?
Yes. Most of our clients are based in Surrey and London, but we work with product businesses across the UK. E-commerce projects are well suited to remote working: briefings, design reviews, and testing all happen digitally, and we have delivered stores for clients across the country.
Let's build something exceptional together
If you are ready to sell online properly, let’s talk. Get in touch and we will talk through what your e-commerce project would involve.