About the client
Sir Allen McClay established the McClay Foundation in 2008 to advance the prevention, control and cure of disease. The Foundation supports research and innovation to ensure the latest advances in healthcare are available to all.
CategoryBranding, Print, Web / Digital
About This Project
The McClay Foundation approached Pre to create a new brand and to help them improve their communication materials. Although Sir Allen died in 2010, the work of the Foundation is very much still driven by his beliefs and aspirations. With this in mind, Pre looked at and adapted his signature to create a bespoke logotype used for the main logo. Building upon this we then created other brand elements before moving on to physical items such as their 5 year strategy document.
In early 2017 we also launched the first phase of their website which you can visit here. We look forward to working with the Foundation more in the future and developing the brand across other items.