The Client

IDEAL is a range of shredders and paper trimmers produced by Duplo International. They supply to businesses across Europe, the Middle East and Africa.



About This Project

Duplo approached pre to come up with an effective way to showcase their range of shredders to potential customers. Far from being all the same, the size and direction of cut material can have huge implications for businesses with regards to legal requirements and security.


Historically this was always a difficult element to communicate, so pre created an easy-to use piece of material for use by sales representatives which quickly, easily and physically demonstates the levels and types of shredding available. Along with physical examples within the pack there was also clear illustrations of the level of security each provided. This enabled customers to easily identify the appropriate level and made a purchase much more likely.