My Greatest Challenge – Launch!
PRE have just completed and launched the new microsite for HOPEHIV’s ‘My Greatest Challenge’ campaign. As well as creating the sub-brand for the initiative, PRE built the website using a CMS that HOPEHIV can easily edit themselves as the challenge progresses. Key to the success and exposure of this challenge is the integration of social media platforms. So the site has heavy integration with Facebook and Twitter including dedicated feeds, follow tools, comment features and YouTube channels. See the site – or just get inspired – www.mygreatestchallenge.org