Being a start-up, Plexus Leadership approached Pre with a free rein on how to create and sculpt the visual side of their new brand. Although an open brief, it was clear that the identity and all communication pieces would need to be engaging and relevant to the target audience of forward-thinking Tech leaders and managers.
To deliver their services, Plexus Leadership often need to be deeply embedded within their clients’ companies. It is therefor essential that the Plexus Leadership brand makes potential clients feel comfortable and that they see them as a natural fit within their organisation. We took visual cues and language familiar to the audience to ensure that it was clear that Plexus Leadership are approachable and understand the industry as well as anyone.
We rolled the brand out to stationery, brochures, presentations and content-managed website. See the website here >
With the Tech Industry on an upward curve, and with team management more important than ever, we’re confident Plexus Leadership will go from strength to strength. Especially with the team’s experience and expertise now communicated effectively through their new brand, website and materials.
We’ve loved helping Plexus Leadership become so well positioned and equipped to make a real impact within their target market. We look forward to hopefully continuing to be part of their journey!
Working with Pre has been a real pleasure. We chose them because of their creative flair, professionalism and straightforward approach. They have delivered on our high expectations at every stage of the project and we are delighted with the results and the enjoyable partnership they’ve built with us.
Managing Director, Plexus Leadership