Marathon’s bags are high quality with a strong focus on ergonomics and back care – something that sets them apart from their competitors. However these benefits are not immediately obvious when looking at the products. So we needed to ensure these benefits were clear in their catalogue design at every opportunity.
Pre designed Marathon’s flagship catalogue which showcases their range of school bags to school purchasers and suppliers. The key to success was to ensure we understood the unique requirements of Marathon’s customers, so that we could effectively communicate the high quality of Marathon’s bags. Marathon are not the cheapest, but in terms of quality, service and ergonomics they are one of the best. We worked hard to ensure that the unique benefits of the bags were enforced at all times.
Our work with Marathon has resulted in a piece of print that works well as a marketing piece as well as a strong catalogue design. It not only lists their range of products but it also speaks in length about Marathon as a company and most importantly educates readers about exactly what it is about their bags that sets them apart from their competitors.