Good Branding ensures your audience feels something about your company, so Brand Guidelines are a powerful tool to have. They communicate what your brand is to others; what it stands for and how to communicate effectively.
We create brand guidelines and style guides that are a delicate balance between ‘rules’ and ‘guides’. ‘Rules’ are visual elements such as logo usage, photography, fonts and colours that ensure visual appeal and consistency. ‘Guides’ clarify approaches, values and tone of voice.
As a result of having effective brand and style guidelines, your company will be portrayed in an appropriate way with the freedom for personality and adaptability. So if you want to discuss how an effective set of brand guidelines can ensure your brand continues to live and breathe the way you intended it to, get in touch.
