Premier Foods
The client
One UK’s largest food businesses, Premier Foods produce iconic brands that you’ll find in millions of homes across the world. Employing over 4,000 people, they supply a range of customers including retailers, wholesalers, convenience stores and foodservice customers.
The brief
Premier Foods own some of the most recognised brands in the industry and do significant work around nutruition and sustainability. However their UK headquarters did not showcase these strengths to visitors and employees. The brief was therefore to elevate their common areas, offices and meeting rooms to become inspiring, engaging environments that celebrate their brand and work.
Initial concepts
Wall vinyls
Feature walls
Framed images
Install support
Our approach
Our approach began, as it always does, with understanding the company’s culture, values, and vision. After discussions with the client and working through their existing internal brand value materials, we identified how Premier’s physical spaces could better inspire their employees and communicate the company’s work to visitors. We started with concept sketches which evolved into detailed design plans and bespoke installations.
The result
Premier’s offices have now become much a stronger reflection of their identity and innovation. Employees now work in spaces that spark creativity and collaboration, with the brand’s purpose front and centre – while visitors are also able to experience the company’s values and see its achievements. Premier now have a headquarters that works as both as a functional workspace and as a living showcase of the company’s success.
"What we achieved for Premier was to bring their brand values to the forefront of day-to-day life at their headquarters; celebrating their strengths, values and achievements with their staff and visitors".
Matt Stoneham. Creative Director, Pre