The client

A startup founded in 2018, Plexus Leadership help technology enabled, disruptive businesses identify, develop, optimize and engage great leaders and talent to fuel their innovation and success.

The brief

Being a start-up, Plexus Leadership approached Pre with a free rein on how to create and sculpt the visual side of their new brand. Although an open brief, it was clear that the identity and all communication pieces would need to be engaging and relevant to the target audience of forward-thinking Tech leaders and managers.

Branding
Guidelines
WordPress site

Email templates
Stationery
Leaflets & flyers

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Our approach

To deliver their services, Plexus Leadership often need to be deeply embedded within their clients’ companies. It is therefor essential that the Plexus Leadership brand makes potential clients feel comfortable and that they see them as a natural fit within their organisation. We took visual cues and language familiar to the audience to ensure that it was clear that Plexus Leadership are approachable and understand the industry as well as anyone.

The result

With the Tech Industry on an upward curve, and with team management more important than ever, we’re confident Plexus Leadership will go from strength to strength. Especially with the team’s experience and expertise now communicated effectively through their new brand, website and materials.

See the Plexus website here >

"Working with Pre has been a real pleasure. We chose them because of their creative flair, professionalism and straightforward approach. They have delivered on our high expectations at every stage of the project and we are delighted with the results and the enjoyable partnership they’ve built with us."

Managing Director, Plexus Leadership