Hetherley
The client
Hetherley is a specialist hotel operator and investment firm. Based in London, they work with high-net worth individuals, hotels and institutional investors.
The brief
Hetherley needed to raise their profile within the specialist investment and management market. Pre had already created their original brand and website a few years ago, but the time had come to refresh their identity and website again. They need a more modern aesthetic that would be able to compete in a market that had changed significantly over that time.
- Branding
- Stationery
- Guidelines overview
- WordPress website
Our approach
We developed a refreshed identity that moved Hetherley forward while preserving the heritage, reputation and recognition the firm already enjoyed. The new website carries those same elements through, highlighting the firm’s distinctive approach and making it a stronger, more effective sales tool. It speaks directly to two audiences: high-net-worth individuals, and hotels looking to run their operations better and more efficiently.
The result
Hetherley now has a refreshed identity and website that once again place them exactly where they belong in the market. We’ve also given the team the key assets to carry that identity through their other materials. We look forward to watching them grow their portfolio even further. View the Hetherley website here >
