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My Greatest Challenge Identity

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my greatest challenge logoPRE are pleased to reveal the new logo for HOPEHIV’s ‘My Greatest Challenge’ where a team will brave the Yukon Arctic Ultra for charity. Billed as the toughest Ultra Marathon in the world, temperatures can drop to -50 degrees.

Based on the idea of an expedition team within the charity, the logo will be used on all supporting materials and promotion. Next will be a microsite which we’ve just been appointed to create. Details of which will be released soon…